Is Crowdfunding Right For Your Small Business?

Is Crowdfunding Right For Your Small Business?

What is Crowdfunding?

Over the past eight years, crowdfunding has emerged as a popular tool for individuals to raise financing for business ventures.

Entrepreneurs typically raise small amounts of money from a large number of backers, or “the crowd,” usually via the Internet. Backers receive some sort of reward or, less commonly, an equity- or royalty-based financial return. Crowdfunding platforms – including Kickstarter, Indiegogo, and GoFundMe – have raised billions of dollars, and the industry is still growing with niche service providers such as 40Billion which focuses on crowdfunding promotion for small businesses.

For small and new business owners looking to raise capital, crowdfunding is an increasingly popular option. Read more…

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