Marketing Tips That Even Savvy Businesses Overlook

Marketing Tips That Even Savvy Businesses Overlook

Remember to listen:

Proactive listening is by far the most underused online marketing tactic. Too many companies have lulled themselves into believing that social-media monitoring is just waiting for someone to say something bad or ask a customer-service question. But strong social listening involves proactively listening for marketing and sales opportunities, stepping in front of demand, not just following it. Read more…

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