Secrets Of Virgin Atlantic’s Marketing Success

Secrets Of Virgin Atlantic's Marketing Success

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.

You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. So how does this airline with 18 departures a day survive, and better yet, thrive? They don’t have a huge digital marketing budget like you might imagine (more than you and me!) so they need to be very clever about how they market their product. Read more…

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