Improve Your E-Mail Marketing – Follow These 10 Steps

Improve Your E-Mail Marketing - Follow These 10 Steps

Most brands have a “pretty decent” email marketing program, but could it be better? Take a look at these 11 things to try and improve your engagement.

1. Take a hard look at your preference strategy.

There are three tips on capturing preferences: ask them, observe them and group them (into categories). Use your preference page to ask the consumer about other channel preferences, including informing about your social media outlets.

2. Read more…

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