Promote Your Business on a Tight Budget

Promote Your Business on a Tight Budget

This ‘P’ is for Promotion and Publicity. Not to be confused with Marketing. Marketing deals with how you express your essence, your identity. Promotion deals with how you convey your marketing message to your target audience, and Publicity is what you get when people notice your offer and talk about it. That happens when your offer is compelling enough that it will create some serious buzz. If you are not making enough waves in the media, you aren’t kicking hard enough!

Publicity and promotion is where you educate someone about your product and they feel inspired to contact you to know more with a view to buying. Read more…

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